How to Create a Weekly Revenue Routine Without Losing Your Mind

Running a small luxury hotel or inn is a full-contact sport. Between guest requests, housekeeping hiccups, and managing a million details, revenue strategy often ends up on the back burner. But the truth is, you don't need a revenue department or fancy dashboards to stay on top of your numbers. You just need a simple, repeatable routine.

Here’s how to build a weekly rhythm that actually works—for your schedule, your sanity, and your bottom line.

1. Pick a Revenue Hour—and Stick to It
Block one hour each week that’s just for revenue. Treat it like a standing meeting with yourself (or your team). Whether it’s Monday morning with coffee or Thursday afternoon before the weekend ramp-up, consistency is key. Put it on your calendar and protect it.

2. Start with a Quick Pulse Check
Open your PMS or reporting tool and review the basics:

• Pace vs. forecast for the next 30/60/90 days

• Occupancy by day of week

• ADR trends compared to the same time last year

• Pickup since your last check-in

You’re not looking for perfection here—just patterns.

3. Review What Moved
What rates got booked? Which segments are performing? Did a promo work? This is where you start to connect the dots between your pricing and guest behavior. Make a quick note of anything unexpected or exciting.

4. Check the Competition
Pick 3–5 direct competitors and scan their OTA listings. What are they charging this weekend? Do they have new packages? Are they pushing deep discounts or value-adds? A quick glance can reveal a lot.

5. Make One Small Move
Revenue strategy doesn’t have to mean sweeping changes every week. Adjust a rate. Tweak a package title. Shift a restriction. Make one intentional move based on what you saw. Test. Learn. Repeat.

6. Keep It in One Place
Create a simple doc, spreadsheet, or even a Google Sheet tab to track your weekly notes. Over time, you’ll start seeing trends and building your own roadmap. It also makes it easier to pass the torch if you ever bring someone else in.

The Bottom Line
Revenue management isn’t about having all the answers—it’s about showing up consistently and asking the right questions. With a steady weekly routine, you’ll be surprised how much clarity and confidence you can build, even in just one hour a week.

You’ve got this—and if you need backup, we’re always here to help.