Google Hotel Ads can deliver real results—even without a big budget. This post shares practical tips for small hotels looking to optimize visibility, drive direct bookings, and stay competitive with smarter targeting, rate parity, and strategic spend. It's all about doing more with less—and doing it well.

Room type pricing isn’t one-and-done—it should shift with demand, guest behavior, and seasonality. This post explores when to widen or narrow the gap between room categories, how to spot upgrade opportunities, and why even small pricing tweaks can make a big difference to your bottom line.

Local events—whether it’s the FIFA World Cup or your town’s beloved summer music festival—can be powerful revenue drivers for small hotels. This post walks you through how to build an event-driven rate strategy that captures demand early, adds value without discounting, and keeps you ahead of the comp set. Spoiler: it starts with a solid calendar and a sharp eye on your market.

Staying on top of your hotel’s revenue doesn’t have to be overwhelming. This post breaks down how to create a simple, one-hour weekly routine that helps small hotel owners and operators track trends, adjust strategy, and stay competitive—without needing a full revenue team or fancy tools.